About

Health More is Australia’s Pre-eminent CBEC distribution, sales and marketing company taking health, wellness, beauty and other products to China and South-East Asia. Health More is a key player in Australia’s Cross Border trade industry, with a specialised focus on China and South-East Asia.

Our team has guided multiple Australian and New Zealand brands to successfully connect with Chinese consumers in a meaningful way, navigating them through the multiple layers of sales, marketing and distribution networks.

We are a diverse and passionate team that is the driving force behind our founders. Our team is located in Melbourne, Sydney, New Zealand and China.

We take pride in caring for and working with brands in this sector as if they were our own and we do not shy away from a challenge.

Health More develops and seeks partnerships that are founded on trust, integrity, and openness.

Health More’s unique business model works with Australian and New Zealand brands and products to be promoted, sold and consumed by the growing Asian population, through the three pillars:

Sales

Multi-tiered sales channels covering online platforms, retail stores, wholesalers and network marketing groups.

Distribution

Managing freight, clearance and delivery to end-user, be it a retail store or a bonded warehouse in a Free Trade Zone

Marketing

Via WeChat, Weibo, online platforms or Daigou events and workshops, working within the brands strategy or customizing one for them.

Who we work with

Working with Australia and New Zealand’s health and wellness brands, Health More is referred to internally as their ‘export division’ as we care as if it is our own brand, working with them as either an exclusive distributor, master distributor or distribution partner.

Some of which are mentioned below:

Natio
Breath Pearls
Lucas Paw Paw
Ostelin
Lifespace
Femfresh

A2 Milk
Cenovis
Nutrition Care
Natures Way
Bio Island
Unichi

Blackmores
Centrum
Bayer
Fat Blaster
Restoria

Distribution

A key element to Health More’s ability to serve the massive demand in Asia, is their ability to freight orders from 0.5kg up to 40ft container loads of stock to any destination throughout Asia. This is achieved with both with their own facilities in Melbourne, Sydney and Auckland along with their strategic alliance with Mainfreight

Melbourne’s Scoresby facility exports both pallets and parcels daily. All container and cool storage is handled by Mainfreight.

Sydney’s Auburn facility exports both pallets and parcels daily.

New Zealand’s Mt Wellington facility manages both pallet loads and individual parcels, combining with Mainfreights Mangere facility.

In China, Health More works out of free trade zones, operated in Henan, Guangzhou and Hangzhou.

Sales Channels

Health More works within multiple sales channels, depending on the brands requirements, covering:

KOL local stores – selected stores servicing the daigou community
Wechat merchants – working within private networking channels
Online platforms – from Taobao merchants to tier one platforms
Retail – O2O retailers in China, traditional retailers in HK
Trade Shows – showcasing and selling new and existing products

Marketing

Health More develops marketing programs to suit the brand, covering:

Daigou engagement – targeting daigou both locally and in China, driving awareness and hype, promoting sharing and reposting amongst other daigou.
Wechat activation – targeting daigou, buying agents and taobao merchants, driving product awareness, education and key benefits.
Platform engagement – working within the tier one platforms marketing calendar, selecting themes/events suitable to brands and products.
Trade show activations – targeting key buying groups and retailers. Providing education, new product launches and sampling.